Co-founder and Creative Director
“From canoeing down the Amazon river, to climbing in the Himalayas, to diving in the Galapagos, I’ve been lucky enough to see the beauty and majesty of untouched nature up close. But I’ve also seen its degradation and the steady decline in my lifetime of places that I thought were eternal and untouchable. This helped me realize the importance of Biodiversity to us all and the communications challenge it faces. The tools of brand and communications can help in getting every single person on the planet to realize that we are all a part of nature, not apart from it.”
Ed is a globally recognised creative, writer and strategic leader. Specialising in brand storytelling, brand strategy and the evolution of 21st century brand thinking and communications.
As the CCO and CSO of Sunshine – Ed has consulted at the highest levels with Dior Parfum, Diesel, Balmain, Bacardi Group, Apple, Adidas, H&M and multiple others. And he has developed purpose-led strategy, education and marketing initiatives for organizations like The Green Party, Unilever, HSBC, Adidas and BAFTA.